Posts Tagged ‘digital’

Auld dog teaching new digital tricks

August 27, 2009

Malcolm Auld from MAD blew away a packed house with his presentation on digital marketing this afternoon.

I had started typing a post, trying in vain to capture the essence of his message.

I quickly realised it would be an injustice to Malcolm to put such an amazing and thought-provoking presentation into a measly few hundred words.

Bottom line?

Digital is NOT the only channel by which you can engage your customers, so don’t treat it like it is AND get good at the basics.

Tiger Woods doesn’t win because he’s a superhuman athlete.

He wins because he perfects the basics through practice and discipline.